Case Study:
“Budweiser”

Client:
C-COM Group

Objective:
Positioning Budweiser as a preffered beer
in sports bars where soccer tournaments
are presented.

Strategy:
Testimonials in more than 1100 POS,
with product presence.

Target:
Soccer fans into US - Hispanics

Media:
POP, On-site Events, Radio, Mercandising,
and Sweepstakes