Client Holder:
Directo Hispanic promotions

Brand:
LALA

Objective:
Provide creative and production services in LALA's launch into the USA Hispanic Market

Strategy:
Support DHP from creative scenario for a two tier initiative with both brand reminder for existing consumers and an aggressive POP product presence

Target:
Mexican communities in USA

Deliverables:
Radio, Collateral, POP: Neck hanger coupons, Door hangers, statics clings, shelf talkers, posters, outdoor billboards and banners, etc.