Case Study
“MasterDelivery multiple projects”

Client:
MasterCard International

Objective:
Increase credit card direct sales with users on-line

Strategy:
Work with a strategic logistics partner, TransExpress to develop a direct sales (P.O. Box) to promote purchases of well known American brands.
“Push” strategy to launch product through banks branches and direct mail to cardholders statements

Target:
B2B - Affiliated Financial Institutions (i.e. banks) B2C - Latin American cardholders

Deliverables:
Direct Mail- Print- Interactive- e-Commerce, Web Development