Case Study - “Pola Premios”

Client:
Polaroid Latin America

Objective:
Increase sale of instant film in Latin America tourist locations and local markets in Colombia, Guatemala, México and Perú.

Strategy:
1. Create “push” strategy to motivate the street photographers and distributors
2. Point-of-sale consumer promotion

Target:
Street Photographers

Solutions:
- Direct Mail - Point-of-sale - Merchandising - Sweepstakes