Case Study
“Don’t Get Burned”

Client:
Ryder Systems, Inc.

Objective:
Increase revenue through new business leads and reposition brand by promoting fleet management solutions.

Strategy:
Leverage new EPA legislation to compel prospective private fleets to inquire and seek out Ryder core suite of products.
Target:
Private Fleet Owners

Deliverables:
Print, Direct Mail, Interactive,
Corporate Communications, Events