Case Study
“Onda Xplod”´

Client:
Sony LatinAmerica

Objective:
Sony introduces its line of car stereos in markets were other major brands have the mos portion of the market,

Strategy:
Testimonials in more than 1100 POS, woth product presence.

Target:
Generation Y: Mexico and Chile

Media:
POP, On-site Events, Radio, Merchandising, Sweepstakes,

- Interactive - Corporate communications