Case Study
“Ganas Aquí…. Ganan Allá”
Client:
Titan Intercontinental Money Transfers
Objective:
Increase money transfer volume and brand awareness outside the Colombian market
Strategy:
Create an integrated marketing platform to reach consumers in highly densely populated markets and leverage seasonal solutions to promote usage in over 2,000 locations
Target:
U.S. Hispanic, Europe & Central America
Deliverables:
TV - Print - Radio - Direct Mail - Point-of-sale - Corporate communications - Sponsorship Events