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    Correos Chile

    by William Castano· June 17, 2015· in · 0 comments
    Casillamiami.correos.cl Objective: Provide full service support as web designers especially empowering casillamiami.correos.cl, an international P.O. Service in Chile. Strategy: Execute a Cross Functional Model to synergize initiatives with consumers. Target: B2C: International Internet Shoppers in Chile Deliverables: Web Site Design and development Front end and back End IT Advise for CityBox module implementation Web-masterization
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    fond you

    by William Castano· June 17, 2015· in · 0 comments
    Go for a Dip Case study: Go for a Dip Objective: Prepare client to launch into the market in Miami. Strategy: Overall launching campaigns to impact walking clientele in the most important shopping malls within Miami Dade County area. Target: B2C: Everybody who loves chocolate Deliverables: Corporate ID development Product Line corporate image Launching campaign Booth design Signage and outdoors Posters and collateral
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    xoffices

    by William Castano· June 17, 2015· in · 0 comments
    Xoffices.com Objective: Provide marketing advise to Xoffices business model. Strategy: From marketing plan to deployment. Full service. Target: B2C: USA and International clientele (bilingual: English & Spanish). Deliverables: Corporate profile Plans and pricing policy advise Website design Website development Contents
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    Efici

    by William Castano· June 17, 2015· in · 0 comments
    Efici Corp. Client: Efici Corp. Product: Eficash Objective: Positioning Eficash as the main payment source and most advanced platform provided to banks for integration in their portfolio of services. Strategy: Positioning the brand and persuading banks to partner with Efici and become industry pioneers. Target: B2B: Financial institutions USA and Latin American. Deliverables: Creative Concept development Production Trade show materials Copywriting Business development advise
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    Assured Tracking

    by William Castano· June 17, 2015· in · 0 comments
    Assured Tracking Objective: Positioning Assured Tracking as the primary source for GPS Technology and products in USA and international markets. Strategy: Overall brand strategy that includes corporate and products line launch. Target: B2B: USA and International governments, industries, transportation and logistics institutions. Deliverables: Corporate ID development Product line corporate image Corporate sales kit Conference and expo support materials Web site design
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    Ryder

    by William Castano· June 17, 2015· in · 0 comments
    Don’t Get Burned. Client: Ryder Systems, Inc. Objective: Increase revenue through new business leads and reposition brand by promoting fleet management solutions. Strategy: Leverage new EPA legislation to compel prospective private fleets to inquire and seek out Ryder core suite of products. Target: Private Fleet Owners Deliverables: Creative Concept Development Production Media planning and buying Print Direct Mail Interactive Merchandising Corporate Communications Events
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    CareAccess

    by William Castano· June 17, 2015· in · 0 comments
    Care Access Case Study: The care that’s right for you. Client: Care Access Objective: Launch a selective program of Health insurance into ethnic markets. Strategy: Provide support to trade distributors through a consumer campaign and other PR efforts. Target: Consumer oriented branding campaign in multi-ethnic Florida communities (USA). Deliverables: Creative Concept development Print Direct Mail Outdoor Collateral Gimmick: Dr. Steto
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    LALA

    by William Castano· June 17, 2015· in · 0 comments
    LALA Client Holder: Directo Hispanic Promotions Brand: LALA Objective: Provide creative and production services for LALA’s launch into the US Hispanic Market. Strategy: Support Directo Hispanic Promotions as LALA’s client holder through executions from a creative scenario serving two tier initiatives: Brand reminder for existing consumers and an aggressive POP product presence. Target: Mexican communities in USA. (Texas, first phase) Deliverables: Creative Concept Development Radio Collateral POP: Neck hanger coupons, door hangers, statics clings, shelf talkers, posters Outdoor billboards Signage
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    FIFA

    by William Castano· June 17, 2015· in · 0 comments
    World Soccer Cup FIFA 2001 Case Study World Soccer Cup FIFA 2001 Campaign “You’re Part Of it all” Client: Trinidad & Tobago Soccer Federation. Objective: Create national and international awareness about this game celebration. Target: Soccer Fans and sponsors around the world. Deliverables: Branding Creative concept development Production campaign for all media
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    Budweiser

    by William Castano· June 17, 2015· in · 0 comments
    Budweiser Case Study: “Únete a la barra” Client: C-COM Group/Budweiser Objective: Positioning Budweiser as the preferred beer in sports-bars where soccer tournaments are presented. Strategy: Testimonials in multiple POS with product presence. Target: US Hispanic soccer fans. Media: Creative Concept development On-site promotions POP Radio Merchandising Sweepstakes
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