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    TransExpress

    by William Castano· June 17, 2015· in · 0 comments
    TransExpress.com Case Study: Multiple projects Client: TransExpress Objective: Provide full service support as their marketing agency. Strategy: Execute a Cross Functional Model to synergize trade initiatives with consumer development around the world. Target: US merchants, financial institutions and global online consumers. (Multilingual). Deliverables: Solutions for all platforms and Marketing Channels Web site designs (owned and  private labels) Content marketing Events e-Mail marketing Creative and production services Media Broadcasting Multi-year web-masterization Web development Project management for IT development offshore A long lasting relationship: Our know how in the on-line & off-line Marketing, e-Commerce and Cross border logistics fields had been the key components for a successful performance of this professional relationship. We provide dedicated custom made services and solutions to this client since they based their selling strategies on simple 1-800 telephone system. In other words,  in times when the Apple environment didn’t exist yet and the fax was king. After that, we were present in times of the timid web 1 appearance —just in HTML—. We had been helping this client create and implement their current e-Commerce platform and also negotiate and deploy their most important pan-regional strategic alliances. This Concept-ebiz case study historically represents very strong results for our client, making […]
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    Diners

    by William Castano· June 17, 2015· in · 0 comments
    Diners Club Latin America and the Caribbean Case Study: Multiple projects Client: Diners Club Latin America Objectives: B2B: Provide Latin American affiliated franchises with full creative solutions to deploy regionally promotional campaigns. B2C: Provide Latin American Diners Card Holders with American merchant added value programs. Target: Diners Club Card Holders traveling to USA. Deliverables: Creative solutions Production Print media Informative directories and tourism guides —annual series— Collateral materials Direct mail Brochures Magazine ads Multimedia Digital solutions for intranets & extranets
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    MasterCard

    by William Castano· June 17, 2015· in · 0 comments
    Case Study: MasterDelivery multiple projects Client: MasterCard Latin America and the Caribbean. Objective: Increase direct credit card sales with users online. Strategy: Work with a strategic logistics partner, to develop a direct sales (P.O. Box) to promote purchases of well known American brands. “Push” strategy to launch product through banks branches and direct mail to cardholders statements. Target: B2B – Affiliated Financial Institutions (i.e. banks) B2C – Latin American cardholders. Deliverables: Creative Concept development Multiple Projects and campaigns Direct Mail Print Interactive/Multimedia e-Commerce Web Site design and Development. (Three languages).
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    Polaroid

    by William Castano· June 17, 2015· in · 0 comments
    Los Pola Premios de “Don Polo” Case Study: “Pola Premios” Client: Polaroid Latin America Objective: Increase sale of instant film in Latin American tourist locations and local markets in Colombia, Guatemala, México and Perú. Strategy: 1. Create “Push” strategy to motivate the street photographers and distributors. 2. Point-of-sale consumer promotion. Target: Street Photographers. Deliverables: Creative Concept Development Production Direct Mail Point-of-sale Merchandising Sweepstakes
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    Titan

    by William Castano· June 17, 2015· in · 0 comments
    Titan Intercontinental Money Transfers Case Study “Ganas Aquí… Ganan Allá” Client: Titan Intercontinental Money Transfers Objective: Increase money transfer volume and brand awareness outside the Colombian market. Strategy: Create an integrated marketing platform to reach consumers in highly dense populated markets and leverage seasonal solutions to promote usage in over 2,000 locations throughout the US, UK and Spain. Target: U.S. (Hispanics), UK, Spain, and Latin American countries. Deliverables: Creative Concept Development Marketing Campaigns TV Print Radio Direct Mail Point-of-sale Corporate communications Sponsorship Events
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    Sony

    by William Castano· June 17, 2015· in · 0 comments
    Case Study “Onda Xplod”´ Client: Sony Latin America Objective: Sony introduces its line of car stereos in markets where other major brands have the most market share. Strategy: Testimonials in more than 1100 POS, with product presence. Target: Generation Y: Mexico and Chile Deliverables: Creative Concept Development Production POP On-site Events Radio Merchandising Sweepstakes Interactive Corporate communications Logistics all around Mexico Promotions
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    Mercantil Commercebank Client: Mercantil Commercebank: Present brand 2007-2009 & Commercebank: Original brand until 2007 Objective: Provide creative and production services in overall projects originated in its marketing division. Strategy: One strategy for each initiative. We have been executing strategies for this client since 2000. Our solutions include total or partial creative services, production and executions. Target: Domestic and International both consumer and corporate. Deliverables: B2C: Multiple consumer oriented branding campaigns to be executed in… TV Radio Digital Media Print and Direct Mail Outdoor Collateral We also helped Commercebank in its rebranding process to become Mercantil Commercebank. B2B – Support for local banking activities and conferences and corporate branding for specific products or services among others.
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    AOL Latino

    by William Castano· May 20, 2015· in · 0 comments
    AOL Latino Case Study: “Una clase de computadores e internet” Client: C-Com Group/AOL Latino. Objective: Increase AOL penetration into the Hispanic Community. Strategy: Create an integrated marketing platform to reach consumers in Miami Dade County, in strategic alliance with the Miami Dade Public Schools. Target: U.S. Hispanic parents of elementary students. Deliverables: Creative Concept Development Production Point-of-sale Collateral Media Kits Merchandising.
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